Principle of Marketing - 1655 Words

Principles of Marketing Promotion: Overview and Personal Selling Promotion Mix Personal Selling Advertising Publicity Sales Promotion Elements in the Communication Process (Fig. 14.2) Promotion Strategy Strategic Objectives Appropriate Tasks Budget Implementation Evaluation and Control Strategic Issues Integration Relationships Goals: Information, Persuasion, Reminder Consumer Considerations: AIETA Model Target Integrated Marketing Communications (Fig. 14.1) Advertising Personal selling Sales promotion Public relations Direct marketing A View of the Communications Process Marketers View Communications as the Management of the Customer Relationship Over Time Through the Following Stages: Preselling†¦show more content†¦Reps†) Simple Low fixed costs Less control High variable costs Designing Sales Force Strategy and Structure Sales Force Size productive and expensive assets shrinking in size workload approach Sales force size Increases with Decreases with Training Salespeople The Average Sales Training Program lasts for Four Months and Has the Following Goals: Help Salespeople Know Identify With the Company Learn About the Products Learn About Competitors’ and Customers’ Characteristics Learn How to Make Effective Presentations Understand Field Procedures and Responsibilities Compensating Salespeople To Attract Salespeople, a Company Must Have an To Attract Salespeople, a Company Must Have an Attractive Plan Made Up of Several Elements Attractive Plan Made Up of Several Elements Fixed Fixed Amount Amount Usually a Usually a Salary Salary Variable Variable Amount Amount Usually Usually Commissions Commissions Or Bonuses Or Bonuses Expense Expense Allowance Allowance For Job For Job Related Related Expenses Expenses Supervising Salespeople Directing Salespeople Directing Salespeople †¢Ã¢â‚¬ ¢ Identify Customer Targets Identify Customer Targets Call Norms Call Norms †¢Ã¢â‚¬ ¢ Develop Prospect Target Develop Prospect Target †¢Ã¢â‚¬ ¢ Use Sales Time Efficiently Use Sales Time Efficiently Annual Call Plan Annual Call Plan Time-and-Duty Analysis Time-and-Duty AnalysisShow MoreRelatedMarketing Principles1212 Words   |  5 PagesMarketing principles: Task 2 2.1 Explain how the vacuum cleaner is developed to sustain a competitive advantage. To sustain competitive advantage for any company so for ACL company developing new vacuum cleaner was an important step. In sustaining competitive advantage, there are 8 stages defined below (new product development, www.learnmarketing.net) Stage 1: Idea generation- for every organization idea could come from different sources such as: market research, employees, consultants, competitorsRead MorePrinciples of Marketing1392 Words   |  6 PagesAmerican International University of Bangladesh Subject: Principles Of Marketing Section: K Name and ID of the members of the group1.Islam Aminul 2.Islam Touhidul 3.Rahman Md Mostafizor 4.Shahnawaz Khan 5.Khalid Ibrahim Submitted To, Samira Nuzhat Lecturer AIUB Last date of submission: 19 April 2010. 2 09-14147-2 09-14139-2 09-14084-2 09-14134-2 08-11892-2 Date: 19 April 2010 Samira Nuzhat Course Instructor Principles of Marketing Subject: Submission of report. Dear Madam, It gives ours immenseRead MoreThe Principles of Marketing1870 Words   |  8 PagesPrinciples of Marketing: Marketing basically involves a series of processes that focus on determining customers wants and then providing the necessary product to them. This process can also be regarded as the procedure of developing and implementing initiatives that are geared toward identifying, expecting, and satisfying the wants and demands of customers in a way that also generates profits. Marketing not only contains several important principles but it also consists of four major elementsRead MoreMarketing Principles3139 Words   |  13 PagesREGENT COLLEGE BTEC Higher National Certificate in Business Assignment Brief Unit Number: Unit Title: 4 Marketing Principles BTEC Higher National Diploma in Business Unit 4: Marketing Principles Assignment Cover Sheet Assignment No: ............................................. I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have readRead MoreMarketing Principles3151 Words   |  13 PagesREGENT COLLEGE BTEC Higher National Certificate in Business Assignment Brief Unit Number: Unit Title: 4 Marketing Principles BTEC Higher National Diploma in Business Unit 4: Marketing Principles Assignment Cover Sheet Assignment No: ............................................. I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have read and understoodRead MoreMarketing Principles4269 Words   |  18 PagesBTEC HND in Business Unit 4: Marketing Principles Assignment One: The Concepts and Process of Marketing Section Number | Contents | Page Number | 1.0 | Marketing definitions | 3 | 2.0 | The Orientation of Marketing | 4 | 3.0 | 3.1 The Main Characteristics of Marketing3.2 Benefits and Costs | 56 | 4.0 | The Marketing Concept | 6 | 5.0 | 5.1 Macro Environment5.2 Micro Environment5.3 SWOT Analysis | 9,10,11 | 6.0 | 6.1 Self Evaluation6.3 Time Schedule | 12,13 | 7.0 | ReferenceRead MorePrinciples of Marketing2147 Words   |  9 PagesPrinciples Of Marketing Gregory Williams Principles Of Marketing BUS 330 Kristin Brocklesby 28 Sep 2009 The subject of my final paper is Principles of Marketing. I will cover the following topics: Definition of Marketing; The Marketing Process; An Understanding of the Marketplace; Marketing Strategies; and Marketing Ethics and Social Responsibilities. Marketing defined is the process by which companies create value for customers and build upon that value by forging strong relationships withRead MoreMarketing Principles2328 Words   |  10 PagesDiploma of Marketing Subject name: Marketing Principles Subject code: MR02 STUDENT HANDOUT ASSESSMENT PART ONE MARKETING RESEARCH REPORT Unit of Competency: BSBMKG501B - Identify and Evaluate Marketing Opportunities /35 C or NYC Intellectual Property of The Australian Institute of Professional Education (AIPE) Updated 14 September 2010 V1.3 BSBMKG501B – Identify and Evaluate Marketing Opportunities Page 1 of 9 BSB51207 Diploma of Marketing MR02 - Identify and Evaluate Marketing OpportunitiesRead MoreMarketing Principles : Marketing And International Marketing3590 Words   |  15 Pages Topic Marketing Principle: A In-depth Marketing Study Written By: Rahima Student ID: Module Name: Marketing Principles Submission Date: 1st April, 2015 Executive Summary: In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of theRead MorePrinciples of Marketing2346 Words   |  10 PagesA.Definitions Of Marketing 1. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.[American Marketing Association(AMA) Board Of Directors] 2. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and qualifies